To promote your content on social media the most crucial thing is content and images. In this article we will tell you how to write best content for social media. Also we will tell you how to promote your post on social media.
Now it’s time to take your social media promotion to the next level.
Focus on the visual when promoting your content
Almost everyone use social media such as facebook, twitter and linkedin. It has been seen that post with images have more engagements than simple texts. Threrefore few new social media platform such as social networks—Pinterest, Instagram, and Snapchat, are based entirely on images. I think now it is clear that for a better post engagement, we should use an image also. Don’t just create a branded “featured image” to share with your post. Create separate images for each of the main points in your content. Use these when you repeatedly post to social media.
Let’s Talk About Content / Title
You are writing your own content but you should take care of few things so that users can attracted. A good title can be worthy of grabbing someone’s attention in social media.
What can you do..
- Create better titles(with relevant keywords) that help your posts to be more promotable in social media or…
- Create a new title specifically for sharing your content in social media
Don’t just settle for one title. You should be posting your content multiple times. Create multiple titles, and perform A/B testing to see which headlines most effectively promote your content on which social networks.
Customize For the Platform
Everyone must share their content on social media. Don’t share content in only one format in all platform. For instance hash tagging (#tags) in facebook and twitter can be different and you can write long title in facebook while there is character limitation in twitter.
So you can customize your post for different platform. Plese make sure that the more optimized your post is for a particular platform, the more effective your social media promotion will be. All you need is an attention-grabbing headline, a clean, relevant image that piques interest (which might be different from the featured image), and a short, compelling description.
Share at the Right Time
It is obvious that everyone wants their post to reach as many people as possible. That’s why every marketers use this concept. lets take an instant, the content you’re sharing needs to reach as many people as possible.
So you have to go where the crowd is—and when they are online and active. Then you can compile a posting schedule to ensure you post during a certain time of day.
Keep in mind that different social media platforms may not have the same peak times. While there are many infographics telling you the best time to post in social media, some of it simply comes down to understanding how users engage on each social network, and experimenting.
Don’t be Afraid to Post Multiple Times
I have seen many people ask this question that ‘Is it good to post a single post multiple times?’. The answer is certainly yes. But you should not post with same image and heading. This technique will blast if you post multiple times with different heading and images.\
The beauty of social media marketing is that it can improve both your public relations and content marketing, simply by asking for a response.
To generate feedback and promote engagement on social media, include a question with your content that compels readers to respond. Better yet, create questions for some of your headlines and test the waters. Questions are a great attention grabber, and help foster a community of connection that results in more effective social media promotion.
Share on the right platform
To reiterate, since different sites serve different purposes and audiences, it’s crucial to familiarize yourself with the major social media platforms your target audience uses. Avoid redundancy and simply “dumping” content across all channels. Concentrate on the platforms where you have the highest chance to engage with your audience. Use this list of content promotion tools to see which platform best fits your needs.
Once your social media promotion is successful on these platforms, use that information to start embarking on a new platform. Don’t forget to share your multimedia content to social networks like Slideshare, iTunes, Soundcloud, Stitcher and, of course, YouTube.
It allows you to utilize the strength in numbers approach to promote your content to more social media users. However, you first have to have a community in order to do so. There are already more than two million communities within LinkedIn alone. Not to mention additional communities in the form of Twitter chats, Google Plus communities, shared Pinterest boards, and even Facebook Groups.
Joining and becoming an engaging member of relevant communities allows you to promote your content to a very targeted audience of social media users. Such groups could be in the hundreds, thousands, or even more—the largest LinkedIn Group has more than one million members!